Gladys Diaz
Who I am
I’m a Product Designer from Lima and now based in Barcelona. With a background in Visual Design, I combine research-driven insights and user-centered strategies to craft digital products that delight users and achieve business goals.
Fueled by curiosity and a passion for innovation, I continuously explore new tools and methodologies to elevate my work and create solutions that truly resonate with people’s needs.
When I’m not designing, you’ll likely find me wandering through art exhibitions, hiking a nearby trail, or savoring a cup of specialty coffee - Panamanian and Guatemalan beans are my favorites.
Work Story
I’ve had the opportunity to work as a Visual designer and UI Designer in diverse sectors and companies. Currently, I work as a freelance product designer. You can download my CV or visit my Linkedin profile
2025 – Currently (Remote)
2025 (Barcelona)
2023 (Barcelona)
2021 – 2022 (Barcelona)
2021 – 2022 (Spain)
How I Work
Understand & Research
Each project starts with interviews, surveys and data analysis to uncover user needs, pain points and motivations. The resulting insights guide every design decision.
Define & Ideate
Defining each project’s scope with prioritisation techniques and starting to design ideas, while focusing on information architecture, user flows, and look & feel creates memorable, accessible experiences.
Design & Collaborate
Learn, iterate, develop, and collaborate with diverse teams and stakeholders. Active listening, effective communication, and empathy are the secret ingredients for fruitful synergy and a few kind words and smiles make everything even better